WBMI - Women Business Mentoring Initiative
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MENTORS - Laetitia Gazel-Anthoine

“As a company manager, I know how important it is to have someone with whom you can speak freely, without constraints, on a range of subjects and sometimes to receive advice.”

Eve Magnant, Mentor

“Mentoring is not for beginners. You have to find the right method for each person and each company. The mentor sees what he can bring to the relationship depending on his own experience. Mentoring is really a customized activity.”

Jean-Jacques Bérard


Laetitia Gazel-Anthoine
CEO and founder Connecthings
WBMI mentee 2011

Laetitia is the founder and CEO of Connecthing, the European leader in NFC tag management system with services operating in 19 cities on 2 continents. Connecthings cloud based platform allows managing tags’ life cycle and their associated contextual services and applications: proximity services, mapping, coupons and e-ticketing, interactions with mobile apps, etc. Connecthings is based in Paris, Barcelona, Berlin, Milan, London.

Prior to Connecthings, Laetitia worked for mobile operators, solution providers and major device manufacturers. In 1999 she managed the implementation of the first Mobile internet gateway for Orange. In 2001, she founded a consultancy company to provide operational support in mobile value added services implementation. Her vision of the mobile internet and the internet of things took Laetitia to found Connecthings in 2007.

After the 3rd anniversary of Connecthings, Laetitia was selected by WBMI to following the mentoring program. After a fruitful experience, Laetitia is proud to be part of the WBMI program!

Laetitia is an engineer, Supelec High School 1994.