WBMI - Women Business Mentoring Initiative
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MENTORS - Eve Magnant

“As a company manager, I know how important it is to have someone with whom you can speak freely, without constraints, on a range of subjects and sometimes to receive advice.”

Eve Magnant, Mentor

“Mentoring is not for beginners. You have to find the right method for each person and each company. The mentor sees what he can bring to the relationship depending on his own experience. Mentoring is really a customized activity.”

Jean-Jacques Bérard


Eve Magnant, Vice President and Director of Corporate Social Responsibility at Publicis Groupe

Why I became a WBMI mentor

“I had been mentoring different groups for 10 years or so already. I started up an internal network of women working in Publicis Groupe called VivaWomen!, driving several activities to support our women in their career path, including a mentoring program. Women entrepreneurs, already fewer in number than men, are in even more need of support than men and should not find themselves alone. Yet it is difficult to find support that is free of charge, caring, and with no vested interest. Our only aim is to help our mentees achieve their goals.”

How WBMI mentor/mentee relationships are structured

“WBMI’s selection panel chose Muriele Roos, publisher of Femme Majuscule, to be my mentee. As it was media, my profession made me her natural mentor. It’s important to remember that WBMI is also an internal network; there are 12 mentors with different professional backgrounds and areas of expertise. One of us is the main mentor and closest to the mentee, and the other mentors are resources to whom we can turn whenever there is a specific need. This extended support is very important and our distinguishing feature.”

Highlights of my WBMI mentoring experience

“Each new issue of Femme Majuscule is a source of joy, and it’s infectious. It might seem trite to say that it’s brought me great richness at a human level, but it’s true. The meetings we had gave me the opportunity to think about new subjects but also to question my usefulness and my role. I want to continue as a mentor, as each project is unique and interesting. At WBMI, we knew how daring the project was in that it was a woman founder of a magazine aimed at women between 45 and 50 years old. It’s not only relevant in terms of the demographic, but also quite bold because the press is going through a difficult period in France. I admire entrepreneurs like Muriele a lot, her vision and her tenacity, and her project seems to me to be just right.”

See also:
Jean-Jacques Bérard, Co-Founder Executive Interim Management and serial entrepreneur